
Vice President of Corporate and External Affairs, NBC Universal Telemundo
Guest: World Cup Conversation: Content, Culture, Connection and Community.
Luis Rosero
Luis Rosero serves as Vice President of Corporate and External Affairs for NBCUniversal Telemundo Enterprises. In this role, he leads national external stakeholder engagement and community relations efforts across the United States, partnering closely with Telemundo’s owned stations and internal divisions to strengthen relationships with civic, nonprofit, and business organizations nationwide.
Rosero oversees national initiatives that advance Telemundo’s public affairs and community priorities, including the creation of El Día Nacional del Fútbol, a first-of-its-kind U.S. national day celebrating soccer in Spanish. Under his leadership, Telemundo has expanded its community partnerships and deepened its connection with audiences through culturally resonant programs and events.
He first joined Comcast NBCUniversal as Vice President of Federal Government Affairs for Telemundo, where he worked to identify and pursue opportunities that advanced NBCUniversal’s policy objectives in the United States and Latin America.
Prior to NBCUniversal Telemundo, Rosero co-founded and directed Toyota Motor North America’s Hispanic Business Strategy Group, where he developed national strategies to strengthen engagement with U.S. Hispanic consumers. He also managed corporate communications, U.S. investor relations, and philanthropic efforts for the company.
Earlier in his career, Rosero held senior communications roles across both public and private sectors, including Deputy Assistant Secretary for Public Affairs at the U.S. Department of Health and Human Services, Senior Vice President of Corporate Communications at Citigroup, and Deputy Press Secretary at the U.S. Department of Labor. His experience also includes positions in Congress and the White House during the Clinton and Obama Administration’s.
A native New Yorker, Rosero earned his bachelor’s degree in Liberal Studies from the State University of New York at Purchase. He currently serves on the boards of the NALEO Educational Fund and Prospera, a nonprofit supporting Latino entrepreneurs across Georgia, North Carolina, and Florida.
