Managing Director of LaLiga

North America

Panelist: The Content Panel – Content’s “Cultural Impact”

Nicolás is a sports and media executive currently serving as Managing Director of LaLiga North America, a joint venture between Relevent Sports Group and LaLiga, Spain’s top-flight soccer competition and professional association. LaLiga North America was founded in 2018 as a first-of-a-kind partnership that aims to cultivate soccer culture in the U.S. and drive the league’s growth in the region.

Previously, Nicolás served as the Head of LaLiga Global Network – a multicultural project that lead the international growth of LALIGA, composed of 50 people spread across 44 countries, the first endeavor of its kind at this scale in the sports industry. Since its inception, the Global Network has improved LaLiga’s international brand value and created commercial opportunities to increase media rights globally.