Michael Roca

As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that drive measurable business results. He has partnered with leaders such as Diageo, Google, and P&G to authentically engage growth audiences—elevating brand equity, loyalty, and ROI.

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Michael expands media partnerships to include more representative and cross-cultural platforms, directing investment toward high-impact, underleveraged audiences. His work not only strengthens client performance but also reshapes the media supply chain to reflect today’s consumer landscape.

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A recognized industry leader, Michael has been named to AdAge’s The List, honored as an Adweek Media All-Star, and awarded as an Industry Innovator by the NY Advertising Club.

He holds a B.A. in Communications from St. John’s University and an MBA from Nova Southeastern University.

 

Passionate about talent development, he serves on the boards of IRTS, the Hispanic Marketing Council, and the IAB, and mentors emerging marketers through partnerships with Florida State University and St. John’s College of Professional Studies.

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Based in Miami, Michael lives with his wife and three children.