Agenda
The 23rd Annual Hispanic Television Summit & Hispanic TV Awards
Monday, October 20, 2025. 11:30 a.m. to 2:30 p.m.
New York Marriott Marquis, 1535 Broadway, NYC
There are many in the industry questioning their next move. There is also evidence that these times have united Hispanic audiences as never before; driven in part by live entertainment, live concerts and live major sports events which are now being streamed to passionate Hispanic fans around the globe and giving rise to a renewed era of “Latino Pride.”
These two factors - - market hesitancy, and a simultaneous rise of Latino Pride caused by global distribution of Hispanic television, will be explored during the 23rd Annual Hispanic Television Summit
and are important reasons for attending the Summit.
This Summit is a platform for those in the business of television and video for Hispanic audiences, and it offers a place where Hispanic images, actors, stories, and voices on video and television are appreciated and celebrated.
This year, the Summit will particularly focus on four core areas:
CONTENT, CULTURE, CONNECTION, and COMMUNITY.
For the first time, the Summit will be presented within a condensed, three-hour format, with a seated luncheon of Latino cuisine, plus a fun, informative and exciting program.
The luncheon program features notable industry leaders talking about the following:
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the State of Hispanic Advertising
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expanding the options for brands and agencies to reach targeted Latino consumers
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the ways World Cup is igniting Latino Pride
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how coverage of international soccer leagues is expanding the fan base for the sport
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building partnerships for connecting with viewers on more devices than ever before!
The luncheon program is followed by the celebration of the industry’s achievers, leaders, and pioneers with the presentation of the Annual Hispanic TV Awards.
Agenda
11:30 a.m. Networking. Doors open for registration in the Networking Gallery
12:00 p.m. Luncheon Begins in the Dining Room
12:05 p.m. Opening Remarks:
Host: Odalys Molina, Anchor, Noticias Telemundo, WNJU T47
Welcoming Remarks by Joe Schramm, Summit Producer, and President of Schramm Marketing Group
Opening Comments by Presenting Sponsor, Christian Monteleone, CEO KIVI Connected TV
State of the Hispanic Advertising Industry Address presented in association with HMC, the Hispanic Marketing Council from Ronald Mendez, EVP, Cultural Investment & Strategy Lead GroupM.
12:15 p.m. World Cup Conversation: Content, Culture, Connection and Community.
With the FIFA World Cup 26™ returning to North America for the first time in more than 30 years, Telemundo is rallying communities across the U.S. through the unifying power of fútbol. This conversation explores how Telemundo will celebrate Latino pride and connect local audiences through live sports, high-energy events, and meaningful partnerships. Designed to engage the broad spectrum of people who make up the heart of local neighborhoods—families, educators, small business owners, youth leaders, and passionate fans—Telemundo’s World Cup efforts go beyond the screen to build shared moments of culture, connection, and community.
Interviewer: Joe Schramm, Summit Producer
Guest: Luis Rosero, Vice President of Corporate and External Affairs, NBC Universal Telemundo
12:30 p.m. The Content Panel –“How Futbol Content Keeps Scoring GOOOOOALS with Viewers”
This conversation provides perspectives on the power of soccer-futbol with audiences - - from a popular on-air announcer. The discussion will focus on how the sports genre, especially soccer, has become a priority “must-watch” for Latino audiences.
Moderator: Adriana Waterston, Senior Vice President of Insights, Horowitz research, M/A/R/C
Panelists:
Fernando Palomo, Play-by-play Announcer, ESPN Deportes
Manuel de la Fe, Vice President, Production, ESPN
1:00 p.m. The Advertising Panel – Bringing Brands To Hispanics Where They Watch
Hispanic viewers have more options than ever before to watch video that culturally appeals to them - - broadcast, cable, satellite, digital social, and streaming platforms. This moderated conversation featuring leaders from advertising, brand marketing, and ad sales discuss current opportunities and trends presented by the dynamics of increased options for Hispanics to view TV and video.
Moderator: Court Stroud, Clinical Assistant Professor, Integrated Marketing, New York University
Panelists:
Heather Conneely, Senior Vice President of Multimedia Sales at TelevisaUnivision
Gonzalo Del Fa, President, GroupM Multicultural
Michael Roca, Executive Director, Cross-Cultural Center, Omnicom Media Group
David Tardio, Head of Advertising Sales and Marketing, Warner Bros. Discovery U.S. Hispanic
1:30 p.m. The Content Distribution Panel - Connecting Content With Hispanics Everywhere They Are
This moderated conversation featuring leaders from distribution companies and platforms address the digital innovations and other variables that are driving the increasing number of options for content delivery to Hispanic viewers.
Moderator: Liz Blacker, Chief Operating Officer, The Content Code
Panelists:
Jorge A. Fiterre, Partner at Condista, Principal at Condista Labs
Luis Torres Bohl, President, Castalia Communications
Brett Leitner, Vice President, Platform Distribution & Business Development at Music Choice
Eric Turpin, General Manager at Hispanic Information and Telecommunications Network, (HITN)
2:00 p.m. Presentation of the Annual Hispanic Television Awards
Host: Fernando Palomo, Play-by-play Announcer, ESPN Deportes
Category One: The Rafael Eli Awards for Pioneers In Hispanic Television
These awards are presented to individuals or organizations that have been active in the evolution of the Hispanic TV industry for 20+ years. The awards are named for the late Rafael Eli, who had served as a co-producer of the Hispanic TV Summit until his passing from COVID in 2020.
The Pioneer Awards are to be presented to:
Joe Torres, Anchor and Reporter for WABC TV -NY “Eyewitness News” and Host of “Tiempo”
Stacie de Armas, Senior Vice President, Inclusive Insights & Intelligence, Nielsen
Category Two: The Awards for Leadership in Hispanic Television
These awards are presented to outstanding individuals or organizations that have led the way toward improving the viability of the business of Hispanic Television.
NAMIC, National Association of Multi-ethnicity in Communications, for leadership as an advocate for inclusion with on the television industry. The award will be accepted on behalf of the organization by Sandra Girado, Vice-president, Events and Partner Relations, NAMIC.
Jose Cancela, President, Telemundo Station Group. Mr. Cancela is receiving this award for his leadership for his series of contributions to the growth and development of Hispanic television in Puerto Rico and the U.S.
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2:25 p.m. Closing remarks
2:30 p.m. Event concludes